Social Media Rebrand for Sanctum

Sanctum is a Solana-based blockchain network that provides infrastructure and tooling for developers building creative crypto staking applications. The company is particularly recognised for its scalable and user-friendly Liquid Staking Token (LST) infrastructure.


Sanctum wanted to strengthen their visual presence across social media while staying true to their existing brand. The goal was to create a more distinctive identity that would resonate with their tech-savvy audience and stand apart from the stark, brutalist aesthetic commonly associated with the crypto industry. I created a flexible library of templates and visual assets that the team could easily adapt across a range of touchpoints, including social media (primarily X), presentation decks, and website graphics. I also expanded their colour palette and developed a custom icon set, giving them greater creative flexibility while maintaining a cohesive visual identity.